KINDLE 2.0
We all know someone who aspires to read more but struggles with finding the time and maintaining the motivation to make it a part of their lifestyle.
Kindle, a popular product (over 4.4 million Apple App Store reviews) that allows users to read (and listen) to books through their mobile app, presents a unique opportunity to enhance their offering with features aimed at encouraging habit-building for aspiring readers.
Our goals is to help Kindle users stay engaged with their reading objectives. The app customizes reading goals and objectives. Providing notifications and tracking.
PROBLEM
Kindle users often find it challenging to stay engaged with their reading objectives. The app lacks tools for customizing their reading goals and objectives.
SOLUTION
Providing an improved notification and tracking system that empowers the user to create reading goals within in the Kindle app
TOOLS
Figma
Google Workplace
Trello
Design Thinking Process
Empathize
Define
Ideate
Prototype
Test
PROTO PERSONA
Value Proposition
Personalized alerts for the times you need an extra push to reach your reading goals.
It is valuable to those who need motivation for reading, because while reading is important, their time is limited.
USER RESEARCH
SURVEY
Gain a deeper understanding of reading habits, goals and challenges.
Survey (n=81)
6 in-depth interviews
77% of respondents aspire to read more than they do today.
Reasons they feel held back:
Tired by end of day
Not enough time
Competing priorities
Building a habit is hard
Lack of motivation
USER INTERVIEWS
AFFINITY DIAGRAM
Using the interview and survey data, we concluded that most people want to keep a consistent reading schedule in order to decompress, and spend time away from their phones.
Using the affinity diagram, we concluded that most people find it difficult to build reading habits, lack motivation, and get easily distracted with their phones.
USER INSIGHT
A BUSY WORKING PROFESSIONAL WHO VALUES READING NEEDS TO START BUILDING BETTER READING HABITS BECAUSE SHE DEEPLY VALUES THE FEELING OF CONSISTENCY AND ACHIEVEMENT.
Competitive Analysis
STORYGRAPH
BOOKLY
HEADWAY
Strengths:
Goal setting and tracking
Reminders / motivation
All reading data in one place
Weaknesses:
Manual tracking
Complex UX
PROTOTYPING
User Testing
From testing, we prioritized key insights for our final round of updates.
Example 1:
Insight
It felt unnecessarily ‘laborious’ to have 3 distinct pages to set reading goals
Update
Condense goal setting flow from 3 pages to 1
Example 2:
Insight
It was ‘overwhelming’ to have an open text box for limited numeric entry options
Update
Change entry from open text field to +/- buttons
SUMMARY
What we Found
People want to read and develop good reading habits, however they are often distracted and do not know where to start.
They need tools to help them keep be consistent with their reading and they do not want to download an additional app to Kindle in order to do that.
The Competition
There are already apps that do a good job of setting and tracking goals, but they require manual tracking and do not help to minimize distractions
Discoveries
There are two basic types of readers, self-directed readers and aspirational readers. Self-directed readers need minimal encouragement to read. Aspirational readers need help to stay on track.
